Kubudirira Kukuru kweTikTok Shop muE-Commerce Landscape yeVietnam
Mukukwira kunoshamisa, TikTok Shop yave nesimba guru mubhizinesi repamhepo reVietnam, ichitengesa zvinhu zvinosvika mamiriyoni maviri pazuva uye ichibata pfungwa dzevatengi vekuVietnam vanopedza avhareji yeawa imwe kusvika maviri pazuva vari papuratifomu iyi.
Sekureva kwemushumo wekutengeserana kwepamhepo wekota yechitatu yegore ra2023 weVietnam, Gross Merchandise Volume (GMV) yakasvika pa63 trillion Vietnamese dongs inoshamisa, zvichiratidza kukura kunoshamisa kwegore negore kwe54.4%. TikTok Shop, mutambi mukuru mukukura uku, yakabatsira zvikuru neGMV ye25 trillion Vietnamese dongs, zvichipesana netarisiro yekuderera kwemugove wemusika uye ikava puratifomu ine kuwedzera kwakanyanya mukota yechitatu.
Kubudirira kweTikTok mukutengeserana kwepaindaneti muVietnam kunoratidza musika weVietnam uri kubudirira, uyo wagamuchira musanganiswa wevaraidzo nekutenga wepuratifomu iyi. Hukama huripo pakati peTikTok nemusika wekutengeserana kwepaindaneti muVietnam hwakakurudzira kukura kwepuratifomu iyi nekukurumidza.
Sezvo TikTok Shop ichiramba ichiita mafungu munzvimbo ye e-commerce, inosimudzira mukana wevatambi vemusika uye inoratidza kuchinja kuri kuita maitiro evatengi. Kuwedzera kusingatarisirwi kwemusika wepuratifomu iyi kunoiisa panzvimbo iyi sechinhu chakakosha mukuumba ramangwana rekutenga online muVietnam.
Tichitarisa mberi, zvinotarisirwa kuti panosvika kuguma kwegore ra2023, kutengeswa kwe-e-commerce muVietnam kunogona kusvika mabhiriyoni emadhora makumi maviri neshanu ($20.5 bhiriyoni), zvichiratidza musika wakasimba uye unoshanduka unopa mikana kumabhizinesi ekushandisa nzira iri kukura yekutengesa online.
Mumamiriro ezvinhu ari kuchinja e-commerce, mabhizinesi akaita seObd Logistics anogona kutsvaga kushanda pamwe chete nemapuratifomu akaita seTikTok Shop kuti vasvike pamusika uri kukura uye vawedzere kusvika kwavo. Sezvo tsika dzevatengi dzichichinja kuenda kumapuratifomu edhijitari, kubatanidzwa kwemasevhisi ekutakura zvinhu nenzira dze e-commerce dzinozivikanwa kunowedzera kukosha kune cheni yekugovera isina musono uye inoshanda zvakanaka.
Nguva yekutumira: Zvita-26-2023